Insights
Research, analysis, and straight talk about the technology pet businesses actually need — and the industry that's failing to deliver it.
Gingr advertises $105-155/month. The real number is $3,400-5,800 per year. Here's where the rest of that money goes.
industry analysisOne PE-backed holding company now owns Gingr, PetExec, and Revelation Pets. Their playbook isn't innovation — it's extraction.
market opportunityThe pet services software market is growing fast, Gen Z ownership is surging, and the incumbents are asleep. Here's the data.
customer insightsBroken mobile experience, vanishing support, processing fee gouging. What actual Gingr customers are saying — and what they're switching to.